After launching his first concept store in Paris this spring, the second store of the current creative director of Chanel will be opened in Amsterdam on 25th April. The store will be home to a specially curated selection of Lagerfeld’s collaborations, objets d’arts, and gift ideas, but also
The new concept store aims to align the brand’s modern design with digital touch. Lagerfeld’s affinity to the digital world will be displayed through iPads on which shoppers can view the latest collections and news, watch videos, surf Karl.com, and take photos of their favourite items. Fitting booths will also be kitted out with touch screens which will allow shoppers to photograph their own look and apply a set of ‘Karl-inspired’ filters, before sharing the images via Facebook, Twitter and email.