Created by Gaston-Louis Vuitton, the Alma bag was originally dubbed the Squire and was rechristened Champs-Élysées before settling on its current name. Vuitton considers it an enduring symbol of elegance “à la française” and now it’s the main accessory in their newest campaign. Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger are wearing Vuitton’s pre-fall collection while showing the adorable Alma bag. We think especially the taxicab yellow one, shot in New York, is absolutely gorgeous. Yes, this is Chic on the Bridge at it’s finest!