luxe flash

Luxe Flash #4

Luxury is here to stay, crisis or not. Weekly luxury brands team up with famous artists, launch new products or open new hotels. We’d like to share the luxury industries’ news we think is worth sharing here weekly in the new section ‘Luxe Flash’. The Your Ambassadrice team curated the most noteworthy announcements here for you; dream on or start buying, booking or trying!

Sir Adam Hotel

Just recently Sir Hotels announced the arrival of its second Hotel in Amsterdam: Sir Adam Hotel. It will be opening its doors in 2016 inside the Amsterdam Tower, which is the former Shell building and one of Amsterdam’s most promising upcoming hotspots. The urban luxury boutique hotel will be at the foot of the IJ-river and near the Eye Film Institute, offering its guests breathtaking panoramic views of the city. Sir Adam will accommodate the guests in 110 stylish rooms, as well as a restaurant, terrace & destination bar. The hotel will be a welcoming place for guests and locals alike, promising them a memorable experience. I can’t wait!

Victoria Beckham’s First Store

Victoria Beckham opened her first-ever boutique this week on Dover street in London where she is expressing her unique vision and design on the three floors shop. The flagship store is designed by multi-award-winning London-based architect Farshid Moussavi and it does not come as a surprise that the boutique is reminiscent of a contemporary art gallery. Farshid Moussavi is a professor of Architecture at Harvard University and designed, among many other things, the Museum of Contemporary Art in Cleveland, Ohio. Despite the modern touches and the exhibitional framework of the store, Victoria wants everyone to experience a warm and welcoming feeling when visiting the store, whether you are there shopping for the new autumn/winter collection or just admiring the architecture. The eye catching interior complements Victoria Beckham’s collection of ready-to-wear, accessories, eyewear and denim. Also a small leather goods collection, made with soft calfskin leather, is introduced for the first time at the opening of the store.

Hermes Window Display in Shanghai

The Hermes Maison in Shanghai made its debut earlier this month, marking their opening with the fiftieth anniversary of establishment of Sino Franco diplomatic relations and the Chinese Year of the Horse. For this grand opening Dutch artist Levi van Veluw was invited to craft the window displays of the Maison. After four weeks collaborating with 16 Chinese craftsmen, Levi van Veluw presented the journey of a horse in wood veneer. The handmade displays were frozen moments of the ‘Hermes’ horse starting at a French atelier, stretching across exotic continents, and finally arriving in China. The craftsmanship is an artistic representation of the relationship between Hermes and China. At the Hermes Maison in Shanghai the cultural elements of the East and the West are brought together and celebrated in a modern and a historic way.

Will.I.Am Designs Lexus NX
Earlier this week the singer-songwriter and entrepreneur Will.I.Am unveiled his personally designed new Lexus NX F SPORT in Paris. The ultra-stylish hi-tech car reflects the creative and innovative personality of the singer. In the NX, among many other features, you will have the ability to capture panoramic photographs and record video footage while driving with the four 180° interconnected camera lenses. The car also features a wireless charging tray where one can recharge his smartphone and other compatible devices without cable. Will.I.Am also added his own touch to the exterior and interior of the NX, resulting in a lower, wider and bolder model. Moreover, the model features a panoramic glass roof, luxurious Nappa leather seats and brushed aluminum floor mats.

Chanel Rouge Allure Gloss

The new Chanel gloss is an extension of the Rouge Allure lipsticks, introducing 11 new shades where luster is combined with the rich pigment of a lipstick. Due to the intense shine, the lips appear plumper and smoother. Moreover the new gloss offers exceptional comfort with the help of ingredients such as Sappan wood, matcha green butter and Vitamin E. Although the packaging should not be a deciding factor when one purchases beauty products, the new Chanel creation with its black case with pure lines and a click is simply irresistible stylish. Starting October 3rd you can pick your new Chanel Rouge Allure gloss that will accompany you into autumn.

Sabine de Witte